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The New New Product Development Game. See here.

BreakTheBusinessValueModel.pdf

Cutter Business Value Article.pdf

IEEE-VBSE-SHVEoptions.pdf

SHvalue-metrics-slidesEXEX.pdf

VALiD_Brochure.pdf

VBSE.pdf

What is of value to customer.pdf

WantBetterSoftware.pdf

La donna e mobile This is proof from a famous song that what a customer wants can change on a whim.  Or even the whisper of a whim.